WARC (World Advertising Research Centre) now available from Library

The Library now has access to WARC.com - World Advertising Research Centre. WARC is a excellent source of intelligence for the marketing, advertising, media and research communities, drawn from more than 40 international sources, including WARC’s own publications such as Admap as well those of its partners, which include the Advertising Research Foundation, ESOMAR, the Institute of Practitioners in Advertising and many more.

WARC.com contains over 45,000 articles, case studies, research papers, news reports and summaries, augmented with best practice papers, practical guides and statistical data.

To access WARC, go to the Library Management Collections page, login to EZproxy with your Managed Windows Service username and password, and select the 'Connect' link for WARC.