TRIAL: WARC - World Advertising Research Center
The Library have a trial of WARC.com until 8th June 2007.
WARC.com is a source of intelligence for the marketing, advertising, media and research communities, drawn from more than 40 international sources, including WARC’s own publications such as Admap as well those of its partners, which include The Advertising Research Foundation, ESOMAR, the Institute of Practitioners in Advertising and many more.
WARC.com contains over 45,000 articles, case studies, research papers, news reports and summaries, augmented with best practice papers, practical guides and statistical data.
To access this trial go to WARC and login with the trial username and password (before you can access this you will be asked to add your Managed Windows Service username and password)
After trying WARC.com, please leave a comment.
posted by Stephanie Allen, Online Librarian @ 10:29 AM
5 Comments:
To a novice from a developing country it appears to be 'wonderful' resources. Perhaps it is the lack of exposure to similar products that this one is looking impressive. The only benchmark that I know of in this category is American Marketing Association and this one stacks up well. However I had trouble login in to the Journal of Advertising, is it because the Journal is published by an affiliate of WARC?
Thanks for this feedback Kapil - this is very helpful. If you go to the Advanced search option you should be able to choose to search in specific journals that are available. All the best.
Dear Stephanie
I am so pleased to see this being trialled and I hope you get more feedback. I came across this resource when undertaking my ME module and whilst there was a wealth of papers and research I was unfortuantely able to access them. However, there were many useful summaries that I was able to refer to. Consumer Behaviour was another module where access to this resource would have been invaluable. There is a wealth of papers and research available through WARC covering all such issues on marketing and consumer behaviour that I beleive can really add to the resources available. I am sure there are other modules too which I have not undertaken where this resource would be extremely useful. I would love to see this as an online resource for the MBA.
Best wishes
Tricia Donlon
Hello Steph,
This site is a very good source for relevant information. The website is easy to navigate, and searches are a breeze. Having used it in the past I do recommend that it continue to be available.
Dear Stephanie,
A very useful site witk lots of interestting papers and articles. No doubt it will be very useful and invaluable to students in their research work.
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