Key Note Market Reports now available through Athens

Last week I posted news about Key Note Market Reports. At the time they were not available through Athens, but they are now. So to access them all you need to do is go to the Management collections page, login to Athens with your Managed Windows Service (MWS) username and password using the blue Library login box, close the box, and then select the 'Connect' link for Key Note Market Reports.

Key Note Market Reports provide access to over 1000 full text market reports and assessment spanning 30 industry sectors including consumer, financial, industrial, business-to-business and lifestyle titles. On average, 14 new or updated titles are added each month. You can search via an A-Z list, by market sector or by using the quick/advanced search options. Reports typically include the following sections: executive summary, market definition, market size, industry background, competitor analysis, SWOT analysis, buying behaviour, current issues, global market, forecasts, consumer confidence, and further sources.