Library Now Includes Key Note Market Reports

Key Note Market Reports are now available from the Online Library. They provide access to over 1000 full text market reports and assessment spanning 30 industry sectors including consumer, financial, industrial, business-to-business and lifestyle titles. On average, 14 new or updated titles are added each month. You can search via an A-Z list, by market sector or by using the quick/advanced search options. Reports typically include the following sections: executive summary, market definition, market size, industry background, competitor analysis, SWOT analysis, buying behaviour, current issues, global market, forecasts, consumer confidence, and further sources.

The reports are not available through the normal Athens/EZproxy login route. Instead, access is through either the Windows Terminal Service (WTS), the Virtual Private Network (VPN) or Dial-Up services. Details of these services are here. The easiest route is probably through the WTS. Key Note Market Reports are then available from the Management collections page. Please ask if you have any questions about access or any other issues.